Podcast: Patent and Trademark Protection for Technology in the Sports and Fitness Industries

In the sports and fitness industries, technology is not only advancing games and activities, but the equipment itself is a technological innovation. Products like fitness wearables, sports equipment, apparel, and footwear are now manufactured with embedded technology that helps improve training and performance. Like any emerging product sector, protecting and enforcing intellectual property is critical to the success of high-tech equipment. In this podcast, we discuss IP considerations for sports and fitness products. Listen to the full podcast here.

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